Marketing

Traditional Marketing

Think traditional marketing is dead? Zero chance. Traditional marketing has just morphed and can actually be more effective with the right audience. In essence, marketing is the planned comprehensive strategy and overall implementation of reaching current and potential customers by connecting with your audience. We develop and plan your promotional efforts focusing on products and/or services to drive sales through organic and paid efforts, research, customers, clients, and buyers.

Print

Print is an often overlooked, yet evolving medium that still offers compelling opportunities. Mobile viewership of e-books, magazines, and newspapers through digital mediums have only made print media more distinctive, unique, and sought after. No other medium offers the same “moment in time” feel than print. Cue the nostalgic mood associated with curling up and reading by a roaring fire.

Transit + Metro + Signage

Transit stations and mass metro allow your ads to be placed strategically from the outside of trains, buses, and taxis, to inside subway cars and metro stations, and near train or bus platforms – all locations where eyes are guaranteed to be located. Signage that shows your brand character and feel are especially effective in this medium due to repetition and the diverse demographics that are reached including families, students, tourists, and working professionals. New technology has allowed for advancements such as high tech LED screens, interactive advertisements with QR codes, and animated advertisements that react to their environment – like flipping pages of a book as the subway zips by or eyes that follow you as you walk by.

Billboard + Outdoor

Billboards come in all shapes and sizes. Some use digital LEDs, many are vinyl, and some use specialty printed paper. If you look hard enough at the side of buildings you might even see beautiful hand-painted images on canvas or brick. From hallways to highways, billboards have come a long way. This traditional marketing mode uses less text and more images. A picture is worth a thousand words, and compelling images are great for raising brand awareness. Large signs will never be overlooked and billboards will not go obsolete, given their wide reach across social classes and geographical boundaries.

Direct Mail

Postcards, brochures, letters, and fliers – direct mail is making a real comeback. Once upon a time, it was known as snail mail. But now, direct mail scores points on creativity, personalization, and targeting a particular audience. Direct mail is not just easier to understand, it also has a greater power to influence readers. Brand recall is much higher in research studies where direct mail was compared to other marketing methods, like email. Faster response rates, more purchases, and greater ease of retrieval make good old-fashioned direct mail the real deal in new-age marketing.

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